BEACH BUM HISTORY, UPDATES & POST COVID-19 PROGRESS
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We met with 7 Eleven in Dallas to discuss the California market as that is our main focus. 7-Eleven saw that our Brand and our method of market approach was disruptive and saw Beach Bum as valuable, then made a play.
Beach Bum Brands strategy isn't approach every retailer in hopes of landing homes for our brands but to forge strong partnerships with select banners to entrench our Brand into its California home.
The audio is from the approved recordings of the meetings minutes that were provided to Beach Bum Brands.
Beach Bum, Brands’ team became associated with the Bel Air Tv Series in 2022. Robert D Jones pictured below is a partner in Beach Bum Brands. He is playing Uncle Frank throughout season 2.
Beach Bum Brands provides its product for shows and films in the entertainment industry. As recent as today January 13 2023, Beach Bum Brands Hy Tyde organic juices made their way to set. Will Smith is one of the executive producers of the series and nothing happens without his blessing. Beach Bum Brands is very fortunate to have the support and access that it does.
About Fixins and Kevin Johnson:
Oak Park native, former NBA All-Star and Mayor of Sacramento Kevin Johnson and his wife, Michelle, founded Fixins to combine his love of Black culture and her obsession with great food.
Kevin grew up with soul food being the connective tissue of the broader Johnson family. BBQs and reunions always featured Grandma Glady’s famous peach cobbler and competitions around who made the best collard greens or potato salad. This restaurant is an homage to this amazing African American family and Johnson’s broader network of friends and associates by featuring all of their best recipes and family favorites.
KJ played in the NBA for 12 years and traveled to 28 cities regularly. Being on the road made him crave home cooking, so he often sought out soul food restaurants. He loved those rich experiences but also felt he could build on the best traditions and redefine the American soul food experience by combining it with great service and a cool aesthetic for the restaurant. The result is Fixins Soul Kitchen.
https://fixinssoulkitchen.com/
https://sportscasting.com/what-happened-to-former-nba-all-star-kevin-johnson/
https://en.wikipedia.org/wiki/Kevin_Johnson_(basketball)
Kicking off the new 2023 year,
Beach Bum Brands is proud to announce that we now support Giant Eagle Super Markets with over 17 SKUs
The official Juice provider for Fixins 2023-. Growth plans to reach 50 plus locations nation wide.
Hy Tyde organic Juices are in the 2 current locations and a 3rd location is already under construction with completion expected in the next 90 days
Due to our relationships with the entertainment industry our products have been featured on shows like “The Talk “ and with HBO MAX.
As per the shows request, Beach Bum has already agreed to be on “The Talk” 12 more times in 2023 with various products and marketing campaigns. we have also been asked to work with HBO to have our products included on new projects for 2023 -2024.
A glimpse in to where Beach Bum has been since you have already seen where we are headed!
In 2010 Beach Bum worked with, Microsoft, Bing, Chef Steff, 49ers, The Best Damn Sports Show, NFL, Sports Center and the Food Network with various food projects.
2012 Beach Bum Brands was fortunate enough to be chosen to work with the NFL and partner with the Indianapolis Colts. Our products were available in venue and in the suites.
Beach Bum & Colts 2012
2018-19 Beach Bum Brands was fortunate enough have been chosen to work with the Los Angeles Lakers and become a corporate partner. Beach Bum Brands beat out hundreds to be selected to become,
“ The Official Cocktail Of The Los Angeles Lakers”
2018-2019
